Since 1927 this biennial tournament has grown into one of the most fiercely contested events in sport. For an event which is intrinsically individual the Ryder Cup delivers a unique team experience like no other; pitting 24 of the best players from the USA against 24 from Europe for pride not money. Teams and fans interact like at no other tournament to create a colourful atmosphere unlike anything in the world of golf guaranteed to deliver incredible drama, unbelievable golf matched with great camaraderie and sportsmanship; in short the very best of golf. After a sustained period of European dominance, with the European team winning 4 of the last 6 competitions, the Ryder Cup returns to the US with what many consider to be the USA's best chance to regain the Cup, making this the most sought after sporting event in North America for 2021.


Our Ryder Cup Curation secures you a front row seat at what can only be described as pure golfing theatre. Our Curation will immerse you and your guests in the passion, drama and skill of one of golf’s most enthralling contests. We combine premium access to the tournament with exclusive hospitality and entertainment throughout Ryder Cup week with some of Golf’s greats of the past and present on hand to guide you through the history and tactics of this unique golfing spectacle.



The above is an outline of how we have curated Ryder Cup for our clients. We recognize that your needs are as unique as your business, therefore we invite you to challenge us to curate your perfect Ryder Cup experience.

Fanatical individualists by nature, the cream of the professional golfing crop from Europe and the USA sink themselves into a common cause once every two years to represent Team Europe or Team USA...and the resulting fireworks are pure sporting drama, hard to come by in any other sport. The sudden team dynamic imposed on these elite players provides a fascinating storyline and an intoxicating atmosphere which is further charged with infinitely exuberant spectators.

Arguably the greatest championship course in the US, Whistling Straits is a stone’s throw from your Curation hospitality village. This provides you and your guests the opportunity to stroll across at your leisure led by your dedicated Curation Connoisseur, avoiding the usual fuss of transfers and taxis. Within 10 minutes, find yourselves amongst the passionate crowds dressed head to toe in suits made from their nation’s flag. Take your place centre stage in the thick of the action alongside the fescue fairways and massive sand dune bunkers as the gladiators of golf come out swinging.

After absorbing the action during the day and being a part of the captivated audience that this historic event has to offer, get your own swing in check as you get hands-on tuition from some of golf’s greats back at our hospitality and golf centre of excellence with our daily onsite golf clinics. Master your drive with the likes of Ernie Els, get to grips with your chipping with an Ian Woosnam master class or just understand the roll of the greens with Steve Stricker in a putting competition.

As the event that transcends sport with its dramatic ebbs and flows reaches a climax, both nations will be battling it out as they take on the ‘Dyeabolical’ green, the infamous 18th hole for its swirling winds and the Seven Mile Creek that makes or breaks rounds of golf for even the best on the tour! What better way to bring down the curtain on what is assured to be yet another amazing tournament than by heading back to your Ryder Cup suite to reflect on an experience of a life time as you sample some of the very best local craft ales and culinary delights.

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Your v-Legends digital series is an innovative opportunity you can extend to your most values clients right now, well ahead of your onsite Ryder Cup Curation. Enhance their performance by unleashing the incredible power of sports psychology within their businesses through this engaging online series featuring your chosen sporting v-Legend. Tailored to deliver insights into the psyche of the world’s most celebrated sporting icons; addressing how they overcame incredible odds to reach the very top. Designed specifically to deliver that mental edge your clients need right now to drive their people and their business forward during these challenging times.

Your Curation Connoisseurs will await you and your guests at your exclusive corporate village prior to a match play competition full of drama, tension, incredible golf, camaraderie and sportsmanship served in equal measure. Your Ryder Cup brunch upon arrival will allow you and your guests to catch up and unwind with free flowing champagne and cocktails from a fully-stocked premium bar together with a comprehensive taste of the very best rural cuisines to set you up for your action-packed day ahead.


Given the current market conditions you and your clients are undoubtedly asking for that “something extra” within your own businesses. Extending this invitation to your clients right now would not only provide a great opportunity to engage with them but will arm them with fresh, innovative ideas that can help drive their business and their people forward.

Our v-Legends digital series will provide you with the keys to unlock the resilience your business needs to move beyond simply surviving the current crisis and instead thriving in the ever changing market. The content is tailored to deliver insights into the psyche of the world’s most celebrated sporting icons, with riveting anecdotes and captivating insights into the fascinating world of professional sports. We will focus on the mental toughness needed to survive the most enduring challenges, to rise to the top and succeed no matter what the odds.

Each v-Legends event is a unique Curation around the needs of your business and your client engagement objectives with each event based around a 45 minute online event with live interaction and Q&A.

Our v-Legends digital series delivers a unique platform designed to put you and your clients inside the minds of some of the world’s most exceptionally talented athletes.



Our international network of passionate curation connoisseurs provide unrivalled local knowledge, armed with little black books full of numbers that unlocking the most exclusive access and hidden gems; making the impossible possible is what drives them. Challenge us to secure you access to ”the” red carpet event of the season, inside the ropes access to get you closer to your golfing icon, or a tactical pre Super Bowl briefing from an NFL legend.

Sporting events bring people together in a unique way that a regular business meeting, conference or trade show cant. I look forward to helping you curate a bespoke experience for your top customers, employees or family.

Grace Stevenson

Curation Connoisseur


With more than 30 offices around the world our local presence in all regional markets connects us to the world’s most influential communities. These connections provide our clients with unparalleled privileges and access to many of the world’s invite-only events, as well as last minute availability to otherwise sold-out sports, cultural and entertainment events. Our track record of more than 35 years puts us in a unique position to unlock the incredibly powerful emotive power of sports, culture, entertainment within our clients business to deliver once in a life time experiences that live long in the memory of their most important clients.


+1 312 540 3000 EXT: 6332